[IBC] READ THE EFFING LABEL (or, Marketing rules!)
 

Proof if you need it that no one reads the labels on pesticides:

3 products by the same manufacturer in 3 differently colored
bottles. Bottle one: Fruit and vegetable spray. Bottle 2:
Houseplant spray. Bottle 3: Garden Shrubbery and Perennial
Spray.

The labels on each read:

Ingredients:

Pyrethrins 0.01%
Canola oil 1.00%
Inert ingredients: (you do the math ;-) )

In other words the sprays were identical -- and you KNOW
that many gardeners bought the light blue bottle for their
garden, the blue green bottle for their houseplants, and the
medium blue bottle for their veggies and fruits.

MARKETING RULES!

There's more than one reason to read the label!

Jim Lewis - - Hit THINK before you hit
SEND (BUY)

************************************************** ******************************
++++Sponsored, in part, by Kevin Bailey++++
************************************************** ******************************
-- The IBC HOME PAGE & FAQ: http://www.internetbonsaiclub.org/ --
+++++ Questions? Help? e-mail +++++

Same thing holds true for OTC medications!

----- Original Message -----
From: "Jim Lewis"
To:
Sent: Tuesday, May 24, 2005 9:40 AM
Subject: [IBC] READ THE EFFING LABEL (or, Marketing rules!)


Proof if you need it that no one reads the labels on pesticides:

3 products by the same manufacturer in 3 differently colored bottles.
Bottle one: Fruit and vegetable spray. Bottle 2: Houseplant spray.
Bottle 3: Garden Shrubbery and Perennial Spray.

The labels on each read:

Ingredients:

Pyrethrins 0.01%
Canola oil 1.00%
Inert ingredients: (you do the math ;-) )

In other words the sprays were identical -- and you KNOW that many
gardeners bought the light blue bottle for their garden, the blue green
bottle for their houseplants, and the medium blue bottle for their veggies
and fruits.

MARKETING RULES!

There's more than one reason to read the label!

Jim Lewis - - Hit THINK before you hit SEND (BUY)

************************************************** ******************************
++++Sponsored, in part, by Kevin Bailey++++
************************************************** ******************************
-- The IBC HOME PAGE & FAQ: http://www.internetbonsaiclub.org/ --
+++++ Questions? Help? e-mail +++++


************************************************** ******************************
++++Sponsored, in part, by Kevin Bailey++++
************************************************** ******************************
-- The IBC HOME PAGE & FAQ: http://www.internetbonsaiclub.org/ --
+++++ Questions? Help? e-mail +++++