Who or what is the target audience?

A) The complete new person to gardening? In that case the celebrity is not
required, someone who can put things over in an interesting and informative
way. Someone who remembers that they too once knew nothing about gardening,
but doesn't talk down to the beginner.

B) Someone who has been gardening in their patch for years to keep it 'nice
looking' but doesn't know the names of plants, other that it is a 'Rose', a
'Daffodil' (I think or is that the Tulip?) and would like to get their
fingers a little more dirty in the garden and experiment and be encouraged?
Then someone as in A) but a bit more of a 'household name' but not the
celebrity

C) The person who knows it all and the TV Programmes are just for them to
criticise?

Mike



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