My husband picked up a can of spray paint for my bonsai stands. On the can
was the slogan, "No runs, No drips, No errors." I thought, that's cute; I guess
they are trying to market it to middle-class American guys (who are familiar
with baseball). I showed my husband, "Look at the cute slogan on the paint
can." He didn't get it until I explained it, even though he has a season baseball
ticket every year. Well, maybe he's too old. I told my friend about it, who is
a young engineer & recent college graduate. He didn't get it either. Does
that mean their target clientele are 74-year-old white middle-class females?
Iris

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