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Old 27-07-2004, 10:03 PM
Stewart Robert Hinsley
 
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Default commercialising new varieties

In article , Chris Hogg
writes
On Sun, 25 Jul 2004 18:23:15 +0100, Stewart Robert Hinsley
wrote:

I've one, maybe two, plants that I reckon are worth marketing. Any
recommendations as to whom I should contact. (I've found PlantNet UK and
ex Blooms.)


Is it worth the effort for the private individual?

According to the advertisements from the above named organisations yes,
but the deal is that they do the work, and pay you a royalty. (But, I
don't as yet know what the terms are.)

I've started a cross-breeding program, for botanical research as much as
for the production of varieties of horticultural merit, so I'm likely to
have more material than the average private individual (but maybe not as
much as the chap half a mile away who's been breeding Irises for years).
But, I don't think it's worth the effort to try to market direct to
customers (or garden centres).

Successful varieties sell tens of thousands of plants. It doesn't take
much of a royalty on that number to generate a reasonable supplement to
one's income - at least enough to pay the expenses of the web site and
research program.
--
Stewart Robert Hinsley
http://www.malvaceae.info