From the grower and marketer of your perennial, Blooms of Bressingham, this
is what they say. Note the bottom line, They recommend a light cut back to
promote more bloom.

http://www.gulleygreenhouse.com/bloo...cfm?PlantID=30
Recomended: Bright ruby-red daisy flowers with yellow centers on mounded,
self-supporting plants. Flowers all summer and early fall. Great for the
front of borders, anywhere a "hot" color accent is required; excelent for
patio containers.
Height: Flowers rise 12 Width: 30 - 36
Sun: Full sun.
Soil Moistu Requires well-drained soil.
Hardiness: USDA Hardiness Zone 4-9.
Cultu Tender perennial. A light cutback after flowering promotes
re-flowering into early fall and also helps promote basal branching.


Thank you Wil, I appreciate the info. I think it'll take more than a
light cutback to make this plant attractive again, though. :/ I
wonder if I could root cuttings off it and start over?

-F