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Old 29-12-2004, 07:17 PM
Franz Heymann
 
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"Kay" wrote in message
...
In article , Franz Heymann
writes

"Mike" wrote in message
...

[snip]

You have by now written to them I take it?

Or are you just whinging on here?


I am just whinging on here, hoping to hear of any other urglers who
might agree with me that the Chiltern catalogue format is gimmicky.
I take it you haven't anything to say about the point I raised.

I find it quite useful in that it sticks out of the magazine rack

and I
can always find it easily. Yes, it is gimmicky, but what you and I

see
as gimmicky, others see as a 'strong brand image' - ie it looks
completely different from the rest.


The fact that they stock such an excellent range of seeds is good
enough to act as a "strong brand image".

Why else did we get round tea bags? Whatever the advertising said,

I'm
sure it wasn't because of the taste!


{:-))

Franz