"Kay" wrote in message
...
In article , Franz Heymann
writes
"Mike" wrote in message
...
[snip]
You have by now written to them I take it?
Or are you just whinging on here?
I am just whinging on here, hoping to hear of any other urglers who
might agree with me that the Chiltern catalogue format is gimmicky.
I take it you haven't anything to say about the point I raised.
I find it quite useful in that it sticks out of the magazine rack
and I
can always find it easily. Yes, it is gimmicky, but what you and I
see
as gimmicky, others see as a 'strong brand image' - ie it looks
completely different from the rest.
The fact that they stock such an excellent range of seeds is good
enough to act as a "strong brand image".
Why else did we get round tea bags? Whatever the advertising said,
I'm
sure it wasn't because of the taste!
{:-))
Franz
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