Same thing holds true for OTC medications!

----- Original Message -----
From: "Jim Lewis"
To:
Sent: Tuesday, May 24, 2005 9:40 AM
Subject: [IBC] READ THE EFFING LABEL (or, Marketing rules!)


Proof if you need it that no one reads the labels on pesticides:

3 products by the same manufacturer in 3 differently colored bottles.
Bottle one: Fruit and vegetable spray. Bottle 2: Houseplant spray.
Bottle 3: Garden Shrubbery and Perennial Spray.

The labels on each read:

Ingredients:

Pyrethrins 0.01%
Canola oil 1.00%
Inert ingredients: (you do the math ;-) )

In other words the sprays were identical -- and you KNOW that many
gardeners bought the light blue bottle for their garden, the blue green
bottle for their houseplants, and the medium blue bottle for their veggies
and fruits.

MARKETING RULES!

There's more than one reason to read the label!

Jim Lewis - - Hit THINK before you hit SEND (BUY)

************************************************** ******************************
++++Sponsored, in part, by Kevin Bailey++++
************************************************** ******************************
-- The IBC HOME PAGE & FAQ: http://www.internetbonsaiclub.org/ --
+++++ Questions? Help? e-mail +++++


************************************************** ******************************
++++Sponsored, in part, by Kevin Bailey++++
************************************************** ******************************
-- The IBC HOME PAGE & FAQ: http://www.internetbonsaiclub.org/ --
+++++ Questions? Help? e-mail +++++