For online players like O’neill, the challenge is to constantly be one
step ahead of the competition without compromising on quality. Online
shoe retailers and shoe manufacturers have to offer products suitable
for the weather, that are comfortable to wear, that are in sync with
the latest fashion statements and that are durable. They have to keep
in mind the various budgetary constraints. One cannot expect shoes
targeting the students to be too expensive. Relatively smaller
occasions such as “Valentine’s Day” must also be cashed in to gain
maximum sale. The companies need to keep a close eye on the evolving
trends and sense the direction in which the market is heading to take
out of the box decisions such as partnering with sports institutes to
provide sports shoes at a reduced price or to sponsor a local dance
competition to gain visibility.
For more information visit the link
http://www.treds.co.uk/manufacturer/o%26/72/1#039;neill