In article ,
says...

wrote:
You forget the Merkin effect. The environment is full of carcinogens,
but anything that doesn't have the backing of Real Money behind it
gets flagged as really bad news, however far down the list of dangers
it is. That being said, bracken isn't one of the really lunatic
cases, and is well worth not eating.

Speaking of the Merkins, you're not allowed to call them lunatics any more.
http://www.bbc.co.uk/news/magazine-17997413

(it's even more bizarre sounding on reading the article than it first
appears, imho)

Not so different from campaigns here to eliminate the use of misleading
and/or stigmatising terms like mongol, spastic, split personality, manic
depression.

Janet