In message , Sacha
writes
On 2012-09-09 21:29:00 +0100, Mitulove
said:

I was wandering around Oxford Botanic Garden today, and spotted this
plant wth reddish-orange flowers. Of course it had to be the one
without the label. I thought it might be some sort of calendula..any
ideas? I'd love to grow this particular one if I can find it.
http://tinyurl.com/9thwyt4

Perhaps some variety of Zinnia?

Yes, Zinnia. The capitula of the "double" flowered garden Zinnias have
distinctive eyes.

I'd entertain the hypothesis that it is Zinnia elegans.
--
Stewart Robert Hinsley