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SimplyGardening 12-02-2006 06:03 PM

BBC Gardeners' World Live 2006 - The Labyrinth 2006 - Simply Gardening
 
I run my own gardening company (Simply Gardening) in North Lincolnshire, UK. I am building what will be the largest ever "Show Garden" for the BBC Gardeners' World Live Show in June this year (2006).

My garden is a Labyrinth and not only will it be the largest ever show garden, but I am opening it to the public to walk around on the inside.

This is a very exciting concept and not only will I be attracting up to 20,000 people per day but the actual garden is “FOR SALE” if anybody would like it, anywhere in the world? All you need is a 35x35m plot for this exclusive offer!

We also have massive sponsorship deals on offer for the right companies and this is what the BBC have to say about it:

BBC Gardeners' World Live regularly delivers the most passionate and proactive gardeners and, in addition to significant support from BBC Magazines and the Royal Horticultural Society, invests heavily in an extensive year-round marketing campaign to ensure the continued success of exhibitors.

Over £9m was spent at the 2005 shows
66% AB social-demographic profile
Average household income of visitors is £44,696
75% of visitors are currently working on/developing their gardens
78% of visitors come to the show to find new ideas
46% of visitors do not visit any other gardening show

The extensive marketing campaign will begin in December to ensure a wide audience of gardening enthusiasts visit the show and will featu

Editorial support from market leading Gardeners' World magazine
Editorial support form RHS Magazine The Garden
Advertising and support from BBC magazines
Advertising and editorial support from leading gardening magazines
Advertising in key regional newspapers and radio stations
Powerful PR campaign
New television advertising campaign

All this will culminate in the Gardeners' World television programme filmed from the show and broadcast on BBC2 on Friday 16th June 2006.

Nick Maclaren 12-02-2006 08:25 PM

BBC Gardeners' World Live 2006 - The Labyrinth 2006 - Simply Gardening
 
In article ,
SimplyGardening wrote:

My garden is a Labyrinth and not only will it be the largest ever show
garden, but I am opening it to the public to walk around on the
inside.


I am glad to see that he knows the value of applying loads of bullshit.


Regards,
Nick Maclaren.

Alan 12-02-2006 10:46 PM

BBC Gardeners' World Live 2006 - The Labyrinth 2006 - Simply Gardening
 
In message , SimplyGardening
wrote

66% AB social-demographic profile
Average household income of visitors is £44,696
75% of visitors are currently working on/developing their gardens
78% of visitors come to the show to find new ideas
46% of visitors do not visit any other gardening show


Based on a sample of how many?


Average household income of visitors is £44,696


I suppose that if a BBC garden is visited by Alan Titchmarsh, Diarmuid
Gavin and HRH Charlie Boy it would push up the average family income :)
--
Alan
news2006 {at} amac {dot} f2s {dot} com

SimplyGardening 13-02-2006 08:18 AM

Based on a sample of how many?


Average household income of visitors is £44,696


I suppose that if a BBC garden is visited by Alan Titchmarsh, Diarmuid
Gavin and HRH Charlie Boy it would push up the average family income :)
--
Alan
news2006 {at} amac {dot} f2s {dot} com[/quote]

122,000 visitors in total! but you just cant include your list of celebs because do you really think they would give a straight answer if you were to ask them how much they earn? :)

Glad you read my ad!
John.

SimplyGardening 13-02-2006 08:20 AM

Thats not fair! Its true! maybe you will one of the ones wandering about on this inside?
John.

Dave the exTrailer 13-02-2006 01:56 PM

BBC Gardeners' World Live 2006 - The Labyrinth 2006 - Simply Gardening
 
On Sun, 12 Feb 2006 18:03:03 +0000, SimplyGardening
wrote:


I run my own gardening company (Simply Gardening) in North Lincolnshire,
UK. I am building what will be the largest ever "Show Garden" for the
BBC Gardeners' World Live Show in June this year (2006).


And your point is? ...............................

JennyC 13-02-2006 04:24 PM

BBC Gardeners' World Live 2006 - The Labyrinth 2006 - Simply Gardening
 

"SimplyGardening" wrote in message
...

I run my own gardening company (Simply Gardening) in North Lincolnshire,
UK. I am building what will be the largest ever "Show Garden" for the
BBC Gardeners' World Live Show in June this year (2006).


And your point is ???
jenny



SimplyGardening 13-02-2006 05:44 PM

I am just raising awareness to the project I am doing! Just in case people like you would like to sponsor me? And it must work or you wouldn’t have sent me a reply!:)

Alan 13-02-2006 07:49 PM

BBC Gardeners' World Live 2006 - The Labyrinth 2006 - Simply Gardening
 
In message , SimplyGardening
wrote

Based on a sample of how many?

122,000 visitors in total


I bet they didn't survey everyone.


--
Alan
news2006 {at} amac {dot} f2s {dot} com

K 13-02-2006 09:34 PM

BBC Gardeners' World Live 2006 - The Labyrinth 2006 - Simply Gardening
 
Alan writes
In message , SimplyGardening
wrote

Based on a sample of how many?

122,000 visitors in total


I bet they didn't survey everyone.

No need to if all you want to find out is the general characteristics of
a 'population' (in this case the population is made up of those who
visit the show).

If you pick a sample of two, say, and find the average income is
£40,000, then picking a third person and finding their income is £10,000
severely affects your calculated average.

But if you've calculated your average of £40,000 on a sample of 500, the
fact that number 501 comes along with an income of only £10,000 isn't
going to make a lot of difference.

What I'm puzzled about is why we should be interested in the
characteristics of the visitors to the show in the context of some guy
trying to flog a garden that he hasn't yet built.


--
Kay

Sue 13-02-2006 10:28 PM

BBC Gardeners' World Live 2006 - The Labyrinth 2006 - Simply Gardening
 

"K" wrote
snip
What I'm puzzled about is why we should be interested in the
characteristics of the visitors to the show in the context of some guy
trying to flog a garden that he hasn't yet built.


I expect he's trying to attract commercial sponsors who'd be looking to
use the connection as advertising. Would have thought you'd need to
approach suitable companies direct really.

--
Sue




Rupert 13-02-2006 10:35 PM

BBC Gardeners' World Live 2006 - The Labyrinth 2006 - Simply Gardening
 
snip
"K" wrote in message

What I'm puzzled about is why we should be interested in the
characteristics of the visitors to the show in the context of some guy
trying to flog a garden that he hasn't yet built.


--
Kay


Isn't it called Aspirations? Loadsa Money folk can buy a ready made
display.
A bit like Darmuid Gavin's Balls.



Nick Maclaren 13-02-2006 11:01 PM

BBC Gardeners' World Live 2006 - The Labyrinth 2006 - Simply Gardening
 
In article ,
Martin wrote:
On Mon, 13 Feb 2006 22:28:06 -0000, "Sue"
wrote:
"K" wrote
snip
What I'm puzzled about is why we should be interested in the
characteristics of the visitors to the show in the context of some guy
trying to flog a garden that he hasn't yet built.


I expect he's trying to attract commercial sponsors who'd be looking to
use the connection as advertising. Would have thought you'd need to
approach suitable companies direct really.


He must have reached at least 40 people here , including several
lurking benevolent multi-millionaires.


And ****ed off all of them :-)


Regards,
Nick Maclaren.

K 13-02-2006 11:17 PM

BBC Gardeners' World Live 2006 - The Labyrinth 2006 - Simply Gardening
 
Rupert writes
snip
"K" wrote in message

What I'm puzzled about is why we should be interested in the
characteristics of the visitors to the show in the context of some guy
trying to flog a garden that he hasn't yet built.


Isn't it called Aspirations? Loadsa Money folk can buy a ready made
display.
A bit like Darmuid Gavin's Balls.

And it's important to those folk to know the characteristics of the
people who viewed their purchase while it was still in the 'shop
window'?

Right.
--
Kay

Rupert 13-02-2006 11:36 PM

BBC Gardeners' World Live 2006 - The Labyrinth 2006 - Simply Gardening
 

"K" wrote in message
...
Rupert writes
snip
"K" wrote in message

What I'm puzzled about is why we should be interested in the
characteristics of the visitors to the show in the context of some guy
trying to flog a garden that he hasn't yet built.


Isn't it called Aspirations? Loadsa Money folk can buy a ready made
display.
A bit like Darmuid Gavin's Balls.

And it's important to those folk to know the characteristics of the people
who viewed their purchase while it was still in the 'shop window'?

Right.
--
Kay


Absolutely Right-for that class of people.




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