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[IBC] Target Demographics
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21-09-2003, 10:03 PM
Bill Neff
Posts: n/a
[IBC] Target Demographics
In a message dated 9/21/2003 8:08:36 AM Central Daylight Time,
writes:
"No runs, No drips, No errors." I thought, that's cute; I guess
they are trying to market it to middle-class American guys (who are familiar
with baseball).
Actually that slogan has been in use for probably more than 20 years. It was
used when Johnny Bench (former major league all star catcher) was and maybe
still is their spokesman. The closing line on the commercials was him saying
"No runs, No drips, No errors." But then I'm a 50 year old middle class guy
whose college major was Broadcast Journalism so I've watched LOTS of tv.
Bill Neff
Topeka, KS
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