The message
from Kevin Groves contains these words:

I'm on my second season of alpine strawberries. Small but so amazinly
full of flavour that I don't want those tastless large things you get in
the supermarkets any more.

Ah, but if you grow your own full-size strawbs, which are also unlike
the red lumps in supermarkets, you'd get amazing flavour AND a proper
gobfull.

Janet.