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The Woodland Trust

According to charity data from CaritasData, the Woodland Trust is
spending 46.63% of its voluntary income on fundraising costs while the
Salvation Army spends only 2.11%

What do they spend it on? Not keeping people signed up as members, it would
seem.

For Christmas 2005, someone gave me a year's subscription as a gift. You'd
have thought that when that membership was about to expire, they'd send me
something inviting me to pay up myself in order to keep the membership
going. Nope. Not a thing. An opportunity lost for them. and it would have
been a very cheap renewal for them.