I don't recall that particular commercial, but I remember the "pure"
claim in many of them. It never stated and is still missing from their
website that it is, in fact, almost pure lard (as are most soaps).
Most of what I learned about soap was from Granny Clampett, boiling hog
fat and lye out by the cement pond........

"Tristin" wrote in message
...

Don't know how old yo are, but they used to have commericals on with
dozens of those bars of ivory floating around a bathrub with a kid in
it. The bars all had little sails made from toothpicks and
paper......and their ad saying was Ivory Soap, 99 and 44 one hundred
percent pure love! How is soap Love? I hated the smell as well as the
way it made suds.....and to me it was like washing with a bar of hard
lard.......Even their laundry detergent Ivory Flakes sucked......about
all it was good for was making artifical snow for decorations during
the christmas holiday season.

On Mon, 26 Feb 2007 09:22:48 -0600, "cat daddy"
wrote:


"Tristin" wrote in message
m...


Ivory Soap is a snow white colored bar of soap that has a scent but
its not a perfumed type scent. Its scent remimds me of old lard for
some reason,

That's because it's "99 44/100% pure" sodium tallowate, which is
animal
fat boiled with lye. It floats because they whip air into it during
manufacture.

"According to legend, a worker accidentally left the mixing machine
on
too long and the company chose to sell the supposedly ruined batch in
hopes
that the buying public wouldn't notice. When appreciative letters
about the
new, floating soap inundated the company, P&G ordered the extended mix
time
as a standard setting."

snip