In article ,
Jan Flora wrote:

The box stores should worry. People want to eat locally.
Here's an article from Advertising Age, of all places.

One neat way to tell Big Oil to kiss off is to refuse
to buy food that has to be transported ridiculous distances.
That would also torque big, corporate agri-bidness, like
Monsanto, ADM and Cargill, with their GM food crops.

Talk is cheap -- the only thing that will get their attention
is how/where you decide to spend your money.



Farmstands Vs. Big Brands
With Consumers Interested in Locally Produced Goods, Marketers Scramble
to Get in on a Movement Going Mainstream

http://adage.com/article?article_id=116999


Jan

From Ellen Goodman's June 1 column.

.. . . I have seared into my memory the fact that every item on my plate
has traveled an average of 1,500 miles to get there. Some 85 cents of
our food dollars go to processors, manufacturers, and transporters who
make up the food industry, a phrase that used to be an oxymoron.

This year's proselytizing comes in a highly digestible form.

In her book, "Animal, Vegetable, Miracle," Barbara Kingsolver tells the
engaging story of the year her family ate locally, mostly food they
raised themselves.

"Transporting a single calorie of a perishable fresh fruit from
California to New York takes about 87 calories' worth of fuel. . . .

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Think Globally, Eat Locally

- Billy
Coloribus gustibus non disputatum (mostly)