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Old 17-02-2012, 03:55 PM posted to uk.rec.gardening
David WE Roberts[_4_] David WE Roberts[_4_] is offline
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First recorded activity by GardenBanter: Jul 2011
Posts: 213
Default MBA market study for summerhouse in the UK


*"david grossniklaus" wrote in message
...


*I am currently conducting a market research as part of my studies to
*find out what customers wants for their “Garden Summerhouses” and
*“Garden sheds” I would be delighted to get your feedback as the survey
*takes couple of minutes to complete and I have couple of £20.00
*vouchers on the draw.

*http://survey.comportdesign.com

*Thank you very much for your time

(1) Learn to spell entertainment :-). And entertainment is not the only use
of a garden room. Many people have offices or other work rooms.
(2) Do you own a summerhouse or shed - many people own both or at least
several sheds. Next door has a summer house and a shed. I have a shed and a
"Mother of All Sheds" which will be part garden room and part storage and
part workshop some time in the future. Potting sheds also seem to have
slipped off your radar - somewhere where light and window size are very
important. You also ask about number of windows, but give no indication of
size.
(3) You have B&Q listed twice.
(4) You don't give an option for "other store" in your list of places to
purchase, just "none of the above". I bought some gardening stuff from
Travis Perkins (wheel barrow and a shovel). I bought some gardening tools
from Screwfix. There is nowhere in your survey to indicate this.
(5) You limit your floor size to 10'*10' - not particularly big for a
summerhouse. Not even particularly big for a shed or greenhouse where 8'*12'
is a common size. A decent summer house/garden room should be as big an an
internal room of a house - at least 12'*12' should be considered, probably
larger.
(6) Where is "no thank you - I don't want to go bloody miles to a focus
group all for the sake of a £20 voucher"?
(7) Your final form complains if you don't give a phone number and
postcode - even though these are not starred fields. Hint - I would not
absolutely trust the values in these fields.

All in all, an interesting survey in parts, but not of the highest quality -
seriously flawed in many places.

No interest at all in customers who might want to buy or do anything outside
your very narrow focus, nor why they might not want to buy the variants of
the products you are pushing. Surveys should have 'other' boxes, preferably
with a comments field, to identify where you have asked questions where
there is no correct answer.

Cheers

Dave R
--
No plan survives contact with the enemy.
[Not even bunny]

Helmuth von Moltke the Elder

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