I found this on another board (maybe Soil and Health?)
Whole Foods is out to save us. Yay!!


Dear Members,

The Weston A. Price Foundation has issued the following press
release about the "Health Starts Here" low-fat, mostly vegetarian
marketing program at Whole Foods Markets.

Please feel free to distribute this press release to your local
media. In addition, you can contact Whole Foods at
customer.questions@ wholefoods. com to share your experiences with
low-fat versus traditional high-fat diets.

Sincerely,
Sally Fallon Morell, President

WHOLE FOODS PROMOTES MILITANT VEGETARIAN AGENDA
Has the Upscale Market Outlived Its Usefulness?

WASHINGTON, DC. February 3, 2010: Whole Foods Markets has launched
a nationwide "Health Starts Here" marketing scheme that endorses a
low-fat, vegetarian diet, with promises that the diet will "improve
health easily and naturally." The plan promotes the books and
private business ventures of Joel Fuhrman, MD, and Rip Esselstyn,
both of whom worked with Whole Foods to formulate the new
guidelines. Customers now receive a pamphlet urging them to adopt a
low-fat, plant-based diet and to cut back or completely eliminate
animal foods. Many Whole Foods stores no longer sell books
advocating consumption of meat, eggs and dairy products.

The plan will feature new Aggregate Nutrient Density Index (ANDI)
labels for foods in the store; the index is designed to make plant
foods to appear "nutrient dense" by favoring various phytonutrients
in plants and ignoring many vitamins and minerals essential to
health. "Whole Foods has stacked the deck against animal foods by
choosing ANDI parameters that do not include a host of key
nutrients, such as vitamins A, D and K, DHA, EPA arachidonic acid,
taurine, iodine, biotin, pantothenic acid, and vital minerals like
sodium, chloride, potassium, sulfur, phosphorus, copper, manganese,
boron, molybdenum and chromium," says Sally Fallon Morell, president
of the Weston A. Price Foundation. "Many of the phytochemicals that
Fuhrman includes in the index he developed for Whole Foods play no
essential role in the body and may even be harmful."

"Animal foods like meat, liver, butter, whole milk and eggs contain
ten to one hundred times more vitamins and minerals than plant
foods," says Fallon Morell. "Plant foods add variety and interest to
the human diet but in most circumstances do not qualify as
'nutrient-dense' foods."

"For years before becoming deathly ill, I followed the dietary
suggestions in the Whole Foods plan," said Kathryne Pirtle, author
of Performance without Pain. "I ate large amounts of organic salads,
vegetables and fruits, lots of whole grains, only a little meat and
no animal fat. I had chronic pain for twenty-five years on this
diet, then acid reflux, then a serious inflammation in my spine
followed by chronic diarrhea. Without switching to nutrient-dense
animal foods, including eggs, butter and whole dairy products, not
only would I have lost my national career as a performing artist, I
would have died at forty-five years old! I am not alone in this
story of ill health from a low-fat, plant-based diet, which does not
supply a person with enough nutrients to be healthy and can be very
damaging to the intestinal tract."

"Consumers can send a message about Whole Foods' misinformed scheme
by voting with their feet," says Fallon Morell. "Most major grocery
store chains now carry basic organic staples and a larger array of
organic fruits and vegetables than Whole Foods markets. And citizens
should purchase seasonal produce and their meat, eggs and dairy
products directly from farmers engaged in non-toxic and grass-based
farming. It's not appropriate for Whole Foods to promote a scheme
that has no scientific basis and that bulldozes their customers
towards the higher profit items in their stores." The local chapters
of the Weston A. Price Foundation help consumers connect with
farmers raising animal foods in humane, healthy and ecologically
friendly fashion.

"The growing emphasis on plant-based diets deficient in animal
protein also serves to promote soy foods as both meat and dairy
substitutes, " says Kaayla T. Daniel, PhD, CCN, author of The Whole
Soy Story: The Dark Side of America's Favorite Health Food. "Soy
is not only one of the top eight allergens but has been linked in
more than sixty years of studies to malnutrition, digestive
distress, thyroid dysfunction, reproductive disorders including
infertility, and even cancer, especially breast cancer."

"Low-fat patients are my most unhealthy patients," says John P.
Salerno, MD, a board certified family physician from New York City.
"The reason we are spiraling into diabetes and obesity is because of
the low-fat concept developed by the U.S government decades ago.
Low-fat diets have a low nutrient base, and phytonutrients in
vegetables cannot be properly absorbed without fat."

Fallon Morell cites recent studies from Europe showing that low-fat
diets promote weight gain in both children and adults, and also
contribute to infertility. A meta-analysis published January, 2010
in the American Journal of Clinical Nutrition found no significant
evidence that saturated fat consumption is associated with an
increased risk of cardiovascular disease.

"Whole Foods CEO John Mackay has stated that eating animal fats
amounts to an addiction. But in fact, animal fats are essential for
good health," says Fallon Morell. "The nutrients in animal fats,
such as vitamins A, D and K, arachidonic acid, DHA, choline,
cholesterol and saturated fat, are critical for brain function. In
the misguided war against cholesterol and saturated fat, we have
created an epidemic of learning disorders in the young and mental
decline in the elderly."

"Perhaps the vegetarian diet has affected the thinking powers of
Whole Foods management," says Fallon Morell. "It's time for the
stockholders to insist on leadership devoted to increasing customer
base, not promoting a personal vegetarian agenda."

Comments about the Whole Foods Health Starts Here scheme can be
emailed to customer.questions@ wholefoods. com.

The Weston A. Price Foundation is a 501C3 nutrition education
foundation with the mission of disseminating accurate, science-based
information on diet and health. Named after nutrition pioneer Weston
A. Price, DDS, author of the book, Nutrition and Physical
Degeneration, the Washington, DC-based Foundation publishes a
quarterly journal for over 12,000 members, supports 400 local
chapters worldwide and hosts a yearly conference. The Foundation
headquarters phone number is (202) 363-4394, westonaprice. org,
info@westonaprice. org.

CONTACT
Kimberly Hartke, Publicist, the Weston A. Price Foundation
703-860-2711, 703-675-5557 press@westonaprice. org