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Dec issue of Orchids, anyone?
Yeah Kenni, I agree.
Despite some advertising investment, the only business benefit I have realized was due to Charles Rhodes' recent article. I have AOS Bulletins dating back to the late '70's, but find the newer ones far less interesting and worthy of saving. -- Ray Barkalow - First Rays Orchids - www.firstrays.com Plants, Supplies. Books, Artwork, and lots of Free Info! "Kenni Judd" wrote in message ... Ray: I think the dues increase is the biggest factor, but I agree there are probably others as well. You can chalk up at least 50, probably closer to 100, non-renewals to south Florida nursery owners due to (1) AOS behavior when it moved its HQ down here and (2) the increased cost of advertising in the re-formatted version of the mag. I realize that's only a drop in the bucket -- but it ties in with other issues that negatively affect local orchid societies, or at least the ones in this area (IMO). The number will go down by one more when my current membership expires. Not only can I no longer afford to advertise in the mag, I haven't read past the Table of Contents of the last several issues I've received. Nor do I keep them on file any longer; I donate them to anyone who will take them off my hands at every opportunity. I know that the majority of the content (besides ads) needs to be directed to newbies, but back when it was the AOSB, I used to find at least one or two interesting articles in most issues. Kenni "Ray B" wrote in message news:7tUch.710$4p2.353@trndny07... Do you know for sure that it's a direct cause-and-effect relationship, or are there other factors that could have affected the numbers? -- Ray Barkalow - First Rays Orchids - www.firstrays.com Plants, Supplies. Books, Artwork, and lots of Free Info! "K Barrett" wrote in message . .. If you go to the Pacific Central web page (http://www.aospacificcentral.org) and look at the plant index page you can see what the increase in award fees did at the Pac Central in terms of number of awards. In 2002 and 2003 we gave out a greater # of awards, and since the fee increase the # of plants shown and # of awards has dropped significantly, IMHO. Just look at how long the column inches are for those 2 years as compared to more recent years. Maybe the AOS doesn't care. K Barrett "Diana Kulaga" wrote in message ... Never mind, I found it. Pg. 942, for anyone else who wants to look. Taking this a step further, the figure of 20,863 is the *average* net press run for the past 12 months. The net press run for the *month closest* to the reporting date is 19,072. That would indicate a dramatic reduction over the past year. Next, look at the copies listed as paid subscriptions or *requested*. Those numbers are 17,531 average vs. 15,899 latest month. The balance of the printing run would then go to individual sales in one form or another, or complimentary copies. I guess I could go look at last year's December issue to compare the numbers, but quite honestly it hurt my eyes to do this much! Seems to me that raising the dues has had a substantial impact. Diana "Diana Kulaga" wrote in message ... Ray, where did you *find* that number? I'm looking on pg. 878 where you'd think it would be, but can't find it. Diana "Ray B" wrote in message news:vArch.275$bW2.147@trndny04... It's printed in AWFULLY small font size, but I think it says 20863 -- Ray Barkalow - First Rays Orchids - www.firstrays.com Plants, Supplies. Books, Artwork, and lots of Free Info! "unknown" wrote in message ... John wrote several months ago, about "Orchids" magazine's circulation: This information appears in minute print in each December issue of Orchid. Average total distribution per issue during preceding 12 months (including free copies) of Orchid: 2004 = 24312 2005 = 22574 So in one year the distribution has fallen by 1738 (about 7%) and this is before the increase in price. Cheers John anyone gotten their new one yet and willing to post the stats? thanks in advance. --j_a |
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