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Old 01-02-2004, 12:32 PM
David Hill
 
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Default (not another) New site on garden

".......If gardening is supposed to be the #1 hobby, then why is the
gardening section in the book stores always way in the back of the
room?......."

Elementary marketing.
You place the things most wanted furthest from the door to get your
customers walking past a load of other things in the hope they will also buy
things they see on impulse.
Just look where the essentials are in your supermarket..
Same as they don't put the most popular brands at eye level., that's where
they put the things they want to push.

Remember that amongst the 98% of dross that is produced as Gardening books,
articles and web sites etc there will always be that 2% worth looking at
/buying/ reading.


--
David Hill
Abacus nurseries
www.abacus-nurseries.co.uk






 
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